P2P lending has exploded into the mainstream in markets like the United States and Europe, with institutional investors now purchasers of 80% these securities. Between the United States and Europe, there are something like over 300 platforms operating, offering mortgages, student loans, and other financial products. But arguably the most exciting growth prospects for the industry are in emerging markets, which have unmet credit needs of over US$1 trillion. Entrepreneurs, often backed by banks, are tailoring innovative platforms to service these markets
