Your editors have spent a substantial amount of time in Russia, and sampled (or rather, endured) all that the country’s fast-food ecosystem has to offer. Now one of its most successful brands is heading west. In June, Russian entrepreneur Mikhail Goncharov announced that his chain of Teremok restaurants will expand into New York City later this year. Teremok, best known for its blini, the Russian version of pancakes, was voted one of the eight best global non-US fast-food chains in 2011 . The company is also bringing Goncharov’s mother to New York, whom he cites as the company’s ‘secret weapon’ and upon whose cooking the company’s menu is based. One small change, though – in order to cater to local tastes, Teremok’s New York locations will be the chain’s first to serve up blini with maple syrup.
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