Bangladesh: Rise Of The Digital Consumer Class

Bangladesh: Rise Of The Digital Consumer Class 37

A young, consistently developing and increasingly digital economy – the country with the world’s 8 largest population and an astounding 6% GDP growth rate also has a relatively young and quite tech-savvy consumer base. Yes, this is how Bangladesh is rewriting its growth story as the country sprints through a digital era. As an emerging economy, Bangladesh has embraced technology at a fascinating speed. After 3G services got launched in 2013, internet penetration grew by 22% by the end of 2014. In 2015 the country has already added 10.5 million additional internet subscribers (BTRC report, September 2015) with an average 3% growth rate per month. Of the 54 million active internet subscribers, nearly 96% are on mobile and 10 million use smart phones.

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